Allyra

Allyra was launching a new collection and needed a digital experience that recreated the feel of a fashion editorial.

We designed a system built around motion and image reveals instead of static product grids.

A campaign page with scroll-driven ImageReveal animations, and a full design system reusable for future collections.

• —+37% engagement vs. the previous campaign
• —2.1x more social shares
• —System reused for 3 following collections