Rosa Confectioneries

Rosa is a family brand with a 30-year history, but its visual identity and website no longer reflected the product quality to a younger audience.

We built a modern, warm visual system inspired by the artisanal process and applied it consistently from packaging to digital presence.

A new brand identity, a modular packaging label system, and a website with an online catalog, built on Almatea's shared design system.

• —+64% organic traffic in 6 months
• —+28% average order value
• —New packaging line rolled out to 12 stores